THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE - HABIT 4: THINK WIN-WIN
Think Win-Win isn’t about being nice, nor is it a quick-fix technique. It is a character-based code for human interaction and collaboration.
Social Media ROI is Not the Same as Social Media Value
It’s a simple concept, but many organizations struggle with the notion that every “Like” and every “Retweet” comes along with a dollar sign. Instead, businesses need to understand that there is a chain of events that will lead to the dollar sign. It isn’t going to happen overnight, but over the long-term, the value will become clearly visible. When I am asked for the ROI of social media, I like to pose this question instead, “What’s the ROI of NOT doing it?”
THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE - HABIT 2: BEGIN WITH THE END IN MIND
So, what do you want to be when you grow up? That question may appear a little trite, but think about it for a moment. Are you–right now–who you want to be, what you dreamed you’d be, doing what you always wanted to do? Be honest. Sometimes people find themselves achieving victories that are empty–successes that have come at the expense of things that were far more valuable to them. If your ladder is not leaning against the right wall, every step you take gets you to the wrong place faster.
The Seven Habits of Highly Effective People, first published in 1989, is a business and self-help book written by Stephen R. Covey. It has sold more than 25 million copies in 38 languages worldwide, and the audio version has sold 1.5 million copies, and remains one of the best selling nonfiction business books. Covey presents an approach to being effective in attaining goals by aligning oneself to what he calls “true north” principles of a character ethic that he presents as universal and timeless. In August 2011, Time listed Seven Habits as one of “The 25 Most Influential Business Management Books”.
U.S. President Bill Clinton read the book and invited Covey to Camp David to counsel him on how to integrate the book into his presidency.
Facebook updated its WordPress plugin this week to offer more stability and options for customization.The Facebook for WordPress plugin lets users cross-post WordPress content to their Timeline and to Facebook pages they manage, streamlining the process of sharing new blog posts or articles on Facebook while still offering publishers ways to customize what they post.
Posts are always better when they are backed with facts, numbers and science. So without having to bust out a thick text book or read a lengthy research paper, I found 18 posts where behavioral psychology plays it’s part in marketing and conversion.
By Oli Gardner
Follow the link above – a MUST READ for all!