Barry Farber is a sales, management and motivationael spaker, and the author of several books, including 12 Clichés of Selling and Why They Work. Here are five of his top sales secrets for getting to know your customer and asking for his feedback:
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Bob Bly is an independent copywriter and consultant in Dumont, New Jersey and specialises in business-to-business and direct-response marketing. He is the author of more than 50 books, including The Copywriter’s Handbook. He tells us how to really impress your prospect and give him sales materials that will make him want to order now.
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Linda Richardson is president of The Richardson Company, a leadership and sales-training company in Philadelphia and is author of Stop Telling, Start Selling: Using Customer Focus Dialogue to Close Sales. She offers the following secrets for success when making your sales presentation:
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Every week I spend at least five hours on the phone interviewing my client’s customers. Most of this research is intended to help my clients understand their customer base and increase customer satisfaction and drive sales. There are tremendous benefits to this research that go beyond helping my customers serve theirs better. Their advice contains valuable recommendations that anyone can use to stay more customer focused. Here are five ways you can stay on top of the sales skills customers value most:
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Shari Posey is president of Executive Insights, an audio-tape production company in Long Beach, California, and specialises in products for entrepreneurs. Here Posey illustrates how a sales presentation starts with careful preparation and ends with guaranteeing customer satisfaction:
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5 world-renowned sales experts reveal sales tips that will help you close the deal. In business, nothing happens until a sale takes place. Sales are the engine room of any company. No matter how good your product or service is, no sales will result in your company going out of business or stagnating as your competitors win more and more business.
The obituary for cold calling is premature. While in the perfect world, your phone would be ringing off the hook all day with clients offering you business, the reality is that if you want business, you need to go after it, and cold calling is an effective sales tactic if it’s done properly.
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It’s time to stop playing defense. To survive a brutal economy like this one, you need to spend at least as much time building your business as you do cutting costs. That means going on the offensive.
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