In his article titled “Five tips for using Facebook for customer service“ Steve Richards (MD of social media agency Yomego and a guest blogger for Econsultancy) sum it up as follows:
“If we get bad customer service online, we vote with our feet. We stop doing business with the company in question, or take action against it. We call it out on Facebook, Twitter and (in the famous case of United Airlines) we notoriously write songs about it.”
We’ve often talked on the blog about how SEO and web design, for example, go hand in hand. We’ve talked about how SEO and conversion optimisation are two very complementary practices. Obviously, there’s no use in having lots of traffic if none of them spend anything on site. Today we’re looking at why customer service is another of the complementary activities to SEO and web marketing- because there’s no point being at the top of the rankings if your bad reputation precedes you, and people refuse to click no matter how high you show up.
