Writing today—a report, memo, or email—must be short if you want people to read it. But succinctly expressing yourself can be tough. Here are three ways to trim your writing and say what you want in fewer words:
Don’t waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines. (This article has been excerpted from Kick-Ass Copywriting in 10 Easy Steps by Susan Gunelius, available from Entrepreneur Press.)
Whether you’re a small-business owner, a medium-size business owner, an eBay seller, or simply trying to break into the copywriting industry, understanding the fundamentals of writing sales-oriented copy and put you on a path to success. At its core, copywriting is another device in a business’ marketing toolbox. Well-written copy can make or break an ad or marketing piece. With that in mind, copywriting can equate to either well-spent advertising investments or a waste of advertising dollars.
