Most entrepreneurs know networking is important, but they may not realize just how crucial it is to the success of their new venture.
Sep 092011
In his article titled “Five tips for using Facebook for customer service“ Steve Richards (MD of social media agency Yomego and a guest blogger for Econsultancy) sum it up as follows:
“If we get bad customer service online, we vote with our feet. We stop doing business with the company in question, or take action against it. We call it out on Facebook, Twitter and (in the famous case of United Airlines) we notoriously write songs about it.”
Writing today—a report, memo, or email—must be short if you want people to read it. But succinctly expressing yourself can be tough. Here are three ways to trim your writing and say what you want in fewer words:
Apple is a company inextricably tied to the word “new” — new categories of consumer technology, new distribution models and, of course, when is the new iPhone coming out?
Are you skeptical about using digital and social media in business marketing? Think it’s only for consumers, and that business customers don’t have time for it? Your competitors don’t think so. And they are gaining competitive advantage by embracing new digital and social methods of connecting with their customers.
It didn’t take long for Julie Liu — late 20s, smartphone-addicted, constant Googler — to get hooked on the online review site Yelp. Where to eat Friday night? Read some reviews by random anonymous diners. Oh, that looks good. Book a table online, show up, eat.
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Mar 282010
Barry Farber is a sales, management and motivationael spaker, and the author of several books, including 12 Clichés of Selling and Why They Work. Here are five of his top sales secrets for getting to know your customer and asking for his feedback:
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Bob Bly is an independent copywriter and consultant in Dumont, New Jersey and specialises in business-to-business and direct-response marketing. He is the author of more than 50 books, including The Copywriter’s Handbook. He tells us how to really impress your prospect and give him sales materials that will make him want to order now.
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Linda Richardson is president of The Richardson Company, a leadership and sales-training company in Philadelphia and is author of Stop Telling, Start Selling: Using Customer Focus Dialogue to Close Sales. She offers the following secrets for success when making your sales presentation:
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Every week I spend at least five hours on the phone interviewing my client’s customers. Most of this research is intended to help my clients understand their customer base and increase customer satisfaction and drive sales. There are tremendous benefits to this research that go beyond helping my customers serve theirs better. Their advice contains valuable recommendations that anyone can use to stay more customer focused. Here are five ways you can stay on top of the sales skills customers value most:
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