Does social media engagement translate to greater success for nonprofit organizations? Craig Newmark, founder of Craigslist and craigconnects.org, recently profiled the highest grossing nonprofits and their use of social media. Newmark found that of the top 50 nonprofits, 92 percent link to at least one social media presence from their homepage (Facebook). Additionally, 90 percent link to their Twitter account, and 70 percent connect to YouTube.
Most entrepreneurs know networking is important, but they may not realize just how crucial it is to the success of their new venture.
“Recently there have been some announcements by Facebook that have impacted both the personal and brand pages of Facebook that will need to be considered by Facebook marketers.”
This article by David Berkowitz is worth studying. In it he mentions 5 changes to personal Facebook pages and 5 to “company” pages:
10 New Changes To Facebook That Will Impact Your Facebook Marketing | Business 2 Community.
I just received an email from B2C with this interesting heading. Everybody, me included, jumped on the social media bandwagon.
Are you using social media in your business? Those two little words have taken on a greater significance than ever before in recent years. How are you using social media in your small business? You know you’re doing it. There’s a Facebook page, a Twitter account and a business blog. But, wait! There’s more. See what the social media has to offer you!
In his article titled “Five tips for using Facebook for customer service“ Steve Richards (MD of social media agency Yomego and a guest blogger for Econsultancy) sum it up as follows:
“If we get bad customer service online, we vote with our feet. We stop doing business with the company in question, or take action against it. We call it out on Facebook, Twitter and (in the famous case of United Airlines) we notoriously write songs about it.”
SAVANNAH, Ga., Sept. 7, 2011 /PRNewswire via COMTEX/ — Business people use social media networking to build their careers, promote their business and grow their reputations. But they might be doing more harm than good if they violate the etiquette of social networking.
LONDON: Social networks and mobile phones are playing an increasingly central role in the purchase habits of consumers in Europe, a study has revealed.
