Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines.
Apr 042010
Another MindMaps ZA Meal
Food for thought to fatten your insights: Article Review
Article: The Basics of Building an Online Business
Tagline: 8 tried and true steps for attracting visitors to your site–and getting them to buy.
Author: Derek Gehl
Source: Entrepreneur.com
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Mar 292010
One of the greatest pities in the SEO world is when a great company fails to optimise their site because they feel they can’t compete with another large company that has more online experience, more Google Juice, and a bigger website. It’s a pity not only for the company itself, but for the general public and potential consumers who may miss out on the option of having a stellar product! Today we continue our look at how you can actually beat a big SEO competitor. Even the mighty must sometimes fall…
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I’m excited about presenting at the PRSA 2010 Association/Nonprofit Seminar today in Washington, D.C. I’m hoping that I can get folks excited about two things that have made my online marketing plans successful: Understanding the power of a keyword phrase. The popular ones and the LongTail ones.
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See All The Keywords That Led To Conversions. Google launched a new AdWords reporting feature named AdWords Search Funnels. AdWords Search Funnel shows you all the keywords that assisted in conversion made through Google AdWords, rather than just the last one before a buy or conversion action. This feature is being rolled out over the next few weeks, so keep an eye out for it.
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Many online marketing analytics experts have been quick to accuse search engines of stealing all the glory, due to using a ‘last click’ attribution methodology used in free conversion tracing tools. In brief, ‘last click’ methodologies attribute the conversion (sale or lead) to the last action that the user did when they visited the site. More often than not, it’s search engines that deliver the last click before a user purchases.
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SEO continues to rapidly evolve, and with it so do bad SEO ideas. Focusing on keyword meta tags, keyword stuffing, and hoarding PageRank are some of the bad SEO oldies but goodies. Here’s another golden oldie: buying links from hundreds of cheap directories.
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Facebook recently surpassed Google as the top destination on the Web. Granted, the victory only represents one week, but with traffic on par with Google, and membership exceeding 400 million users, Facebook is primed to challenge the vast Google empire for online advertising dollars.
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Mar 222010
We’ve often talked on the blog about how SEO and web design, for example, go hand in hand. We’ve talked about how SEO and conversion optimisation are two very complementary practices. Obviously, there’s no use in having lots of traffic if none of them spend anything on site. Today we’re looking at why customer service is another of the complementary activities to SEO and web marketing- because there’s no point being at the top of the rankings if your bad reputation precedes you, and people refuse to click no matter how high you show up.
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Mar 202010
There are now hundreds of millions of consumers worldwide using social networks, blogs, microblogs, online forums and video-sharing sites, and marketers have followed them there. Social media marketing has gone from experimental to must-have, and that increases the importance of adopting an integrated social strategy.
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