I just received an email from B2C with this interesting heading. Everybody, me included, jumped on the social media bandwagon.
Sep 162011
Sep 152011
Every now and then I post a guest article and here’s a good one by Drea Prentiss of BrainTrack.com. In it, she offers 10 tips to get the most value from social media activities.
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Sep 092011
In his article titled “Five tips for using Facebook for customer service“ Steve Richards (MD of social media agency Yomego and a guest blogger for Econsultancy) sum it up as follows:
“If we get bad customer service online, we vote with our feet. We stop doing business with the company in question, or take action against it. We call it out on Facebook, Twitter and (in the famous case of United Airlines) we notoriously write songs about it.”
SAVANNAH, Ga., Sept. 7, 2011 /PRNewswire via COMTEX/ — Business people use social media networking to build their careers, promote their business and grow their reputations. But they might be doing more harm than good if they violate the etiquette of social networking.
Restaurant marketing is the new addition to the social media tools. OnFast, a marketing business company, recently extended their business to restaurant marketing. OnFast use social networks like Facebook, Twitter and Linedln for their marketing purposes. In addition to that, they have a really easy blogging system where visitors can easily search for restaurants. OnFast will automatically update the pages in all the social networks.
Building your brand equity online takes time, dedication and patience. However, that intangible asset that is brand equity can go a long way in building and maintaining an online reputation, building your trust factor with the search engines and consumer; help increase your online brand presence and more. Brand equity is not something that just happens. It takes a conscious effort on your part to make sure your brand equity becomes a valuable asset.
Here are 3 ways to help build your brand equity
A colleague came into my office to brief me on a client’s campaign, and a familiar scenario played out. Her strategy, she said, consisted of television and radio primarily, but that client had also requested a digital component. “Not just banners and crap,” she went on to explain, “but also social media and interactive stuff.”
Google’s “Uncover Your World” Mobile Ad Format
Google and its agency, Grow Interactive have created an interactive mobile format that uses AdMob’s rich media capabilities. It debuted the format with an ad campaign called “Uncover Your World” that invites the user to explore a virtual cityscape and learn via a self-paced storyline how the Google Search app can “uncover” facts about the world with features like search with voice and search with the phone’s camera.
WordPress Blogs Get New Comment Stats
Bloggers that operate WordPress.com blogs can now see who’s commenting the most on their blog and what posts they’re commenting on by looking at Site Stats. There’s a new comments panel that provides tabs for top commenters, most commented and a summary of comments.
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