How to Plan a Marketing Budget

How many times have you heard someone say that a product “practically sells itself?” The truth is, nothing does, which is why many companies spend so heavily on their marketing. According to Ad Age’s review of the top U.S. advertisers in 2014, Proctor & Gamble spent $4.6 billion promoting things which we supposedly need every day, from detergent to razors. Marketing is a necessity that is central to any company’s growth strategy.

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