I spent some time on Google and discovered quite a few gems on Social Media tips, tools and gimmicks. This is what I found… (Links open in new pages)
8 Hot Social Media Tips From Eight Industry Experts
These tips from Amy Porterfield (March 2011) on Mike Stelzner’s Social Media Examiner are supposed to give you some creative juices to spice up your social media activities.
#8: Share the knowledge of experts with your audience
This is exactly what he did in the article – shared the tips from other industry experts. His advice is to ID experts, and then interview them.
#1: Offer live events on Facebook
Mari Smith, co-author of Facebook Marketing: An Hour a Day, explained how they used used the awesome webinar platform Linqto and how, within a few minutes, had a large group of people interacting with them.
#2: Help others who aren’t necessarily famous
Erik Qualman, author of Socialnomics: How Social Media Transforms the Way We Live and Do Business believes a good strategy is to “go out of your way to look for opportunities to help others and give others credit.
#3: Don’t over-focus on marketing
Hollis Thomases, author of Twitter Marketing: An Hour a Day, reckons that “businesses overlook the ‘social’ part of the phrase social media marketing and jump straight into the ‘marketing’ part… to their detriment.”
#4: Research what your customers are saying
Brian Solis, author of Engage: The Complete Guide to Building, Cultivating and Measuring Success in the Social Web says best advice “is to go figure out what your opportunity is first.”
#5: Meet people in real life
Steve Garfield, author of Get Seen: Online Video Secrets to Building Your Business tells the tale of the Boston Computer Society that forgot “how important it is to meet people face to face” and subsequently disbanded.
#6: Get your content read by being controversial
Dean Hunt, a leader in high-impact buzz and viral content, created his strategy called ‘negative slant and cites the success of one of his articles titled ‘How to Work Really Hard and Make No Money.’
#7: Invest in social media after you do your research
Jeremiah Owyang, partner of customer strategy at Altimeter Group, reckons that spending in social business must be determined by sound research as big business will do it.
Amy ends the article with an invitation to attend the web’s largest online blogging conference, Social Media Success Summit 2011 where “you’ll become empowered to use social media to gain more exposure, better engage customers and grow your business” – of course an event with a price tag.
Social media crisis management – 6 tips
Josh Hall of “Simply Business” Insurance reckons that “social media is a blessing and a curse.” According to him “these new technologies are hugely useful and potentially profitable – but they can also cause headaches of enormous proportions” as retailer WH Smiths learned.
Josh then offers 6 tips of handling a social media crisis, how should you cope?
1. Take it seriously and dedicate the necessary resources to manage it.
2. Don’t ignore it and carry on as if nothing has happened – tackle a social media crises head on, and with a sense of urgency.
3. Remember all the channels - social media is not just Twitter.
4. Engage and do not presume that social media is a form of one-way communication.
5. Act on complaints and show you are taking the suggestions seriously
6. Develop a plan by thinking ahead on how to handle a possible social media crisis.
Some other stuff I was alerted to include “some tip tips on how to achieve ‘social CRM’” by UTalkMarketing (very frustrating background noise), 19 tips for second-level (???) social-media programs (why not 20?) by a panel at the recent Southern Lodging Summit @ Memphis who said “the idea of advanced social media is to focus on the age-old art of conversation, some useful tips by Kerry Hannon on Forbes titled ”Job-hunting? Facebook, LinkedIn and You –Six Social Media Tips” and lastly some tips for new teachers in the Huffington Post by Lisa M. Dabbs M.Ed. titled “New Teachers: Twenty Tips for Success.”
Before I love you and leave you my tip for the day:
Set up alerts on useful tips
Google Alerts and Google Reader provide excellent tools to set up alerts for new information on social media tips. Between many useless information by so-called experts you may pick up a real gem or two to “sharpen the saw”.
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